Posted: Dec 8, 2021

Marketing Automation Manager

Full Time/Benefits

Please include salary requirements when applying, in order to be considered.

Playhouse Square requires employees to be fully vaccinated against COVID-19 and receive a booster shot, when eligible. We are an Equal Opportunity Employer and requests for reasonable accommodation will be considered on an individual basis.

Responsibilities include:

  1. Embrace Playhouse Square values and programs that further Diversity, Equity, and Inclusion within the department.
  2. Drive Playhouse Square’s lead and customer nurturing initiatives. Execute, optimize, and scale marketing campaigns, database hygiene and segmentation to maximize new sales and renewals for existing customers.
  3. Support digital marketing efforts by setting up end-to-end processes that include planning, execution, and deep dive reporting of drip campaigns (including data analytics and metrics) to inform strategic decision-making and campaign investment.
  4. Manage Playhouse Square’s lead management process, including lead management and handoff to Sales.
  5. Own and oversee database management—segmentation, list acquisition/import, data cleansing, web form capture, lead management, etc.
  6. Manage Playhouse Square’s marketing automation, SMS, and App Push Notification platforms.
  7. Oversee process and technical integration of marketing automation, SMS, and App Push Notification platforms with ticketing system and Salesforce.com.
  8. Translate complex data analytics and metrics into easily understandable strategic insight via regular reports and briefs.

Qualifications

 

  1. A minimum of 1-3 years of experience optimizing email marketing campaigns for B2C companies. Experience in live entertainment or retail sales a plus.
  2. Strong background with Oracle’s Eloqua or equivalent marketing automation platform.
  3. Strong background with Airship’s SMS Pro or equivalent SMS Service.
  4. Strong background in Salesforce.com or equivalent CRM.
  5. Strong background in App Push Notification services.
  6. Excellent problem-solving and project prioritization skills.
  7. Ability to translate complex data analytics and metrics into easily understandable strategic insight.
  8. Strong technical and analytical skills.
  9. HTML and CSS coding experience, preferred.

 

BENEFITS

Playhouse Square is proud to have been recognized for 11 consecutive years as one of Cleveland's Top Workplaces by The Plain Dealer, a recognition based solely on surveys completed by our employees.

Playhouse Square offers an attractive and comprehensive benefit package to employees that provides exceptional coverage. This package includes:

  • Medical and Dental Insurance
  • Long-Term Disability Insurance
  • Life Insurance
  • 401(k) Retirement Plan
  • Employee Assistance Program (EAP)
  • Wellness Program
  • Discounted Parking

In order to apply, please submit a resume along with a cover letter, including salary requirements, to one of the following:

E-mail to hr@playhousesquare.org

Fax to 216-771-0217

Mail: 

Playhouse Square
Human Resources Department
1501 Euclid Avenue, Suite 200
Cleveland, OH 44115